Marketing: (märkədiNG)

the action or business of promoting and selling products or services, including market research and advertising.

Re...

Sales

Awareness

Same Rules. New Tools.

Meet Joe

  • Business Owner

  • Has no sales

  • Has no marketing

​"If I can't do this no one can"

"If you want it done right, you must do it yourself."

 

"If it's to be, it's up to me." 

Marketing

Sales

Joe is smart enough to recognize  

Joe needs to tell people about his services or products. 

Joe knows about traditional Marketing.

These were limited...

ONE Message

ONE image/video

$$$ High Cost

Joe didn't know...

 

Who?

What?

When?

Where?

Why?

Joe wished there was a better way.

He wished he could test

9 messages 

9 images

9 videos

He then wished he knew...

 

Who?

What?

When?

Where?

Why?

He wishes he could spend $, find the right message, and invest in that message $.

This is Digital Advertising 😉

TV + Paper

Facebook

Instagram

Twiter

Google

Youtube

Radio

Pandora

Spotify

SoundCloud

iHeart Radio

Joe now has awareness 

With all this attention he now needs... SALES

No one is going to Joe's business.

Joe has very few people visit his store. Joe pays $7,000 in rent. Joe invests $40,000 in his store. Joe is frustrated. 

Meanwhile...

Joe is now getting thousands of eyes on his website.

However Joe only invested a couple $100 for his website. He only pays a couple dollars a month.

Joe is realizing that MONEY FOLLOWS ATTENTION.

Physical Store Front

  • 100 visits

  • invest $40,000

  • Pays $7,000 rent

  • Labor cost

  • Annual Remodels

  • Cleans Monthly

  • Checks numbers daily

Digital Store Front

  • 1000s of visits

  • Invests $400

  • Couple hundred a month

  • No management

  • Updated 2 years ago

  • Hardly any visits on website

  • Does not know the numbers

Joe understands SAME RULES. NEW TOOLS.

  • Real estate remodels the front

  • First impressions are everything

  • Location, Location, Location 

Joe's business is located on Main St. in your town

Joe is now ready for Sales $

Joe realizes that business is Re-lational ❤

RE

putation

lationship

ferral

connect

target

Reputation

 

 

 

Reviews. Word of mouth (mouse).

Relationship

Reconnect

Yelp

Google Review

IG Post

Facebook Post

Twitter Feed

Pinterest

Referral

"Shares" happening in:

Retarget

 

Using data to do smarter marketing.

Using data to better your marketing.

Joe now knows Marketing is not linear.

It's a cycle

Awareness

Reputation

Relationship

Referral

Reconnect

Retarget

Sales

Joe now knows:

If it's to be, it's up to WE!

Joe realizes he needs a team.

Steve Jobs

“It doesn't make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.”