Marketing: (märkədiNG)
the action or business of promoting and selling products or services, including market research and advertising.
Re...
Sales
Awareness
Same Rules. New Tools.
Meet Joe
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Business Owner
-
Has no sales
-
Has no marketing
"If I can't do this no one can"
"If you want it done right, you must do it yourself."
"If it's to be, it's up to me."
Marketing
Sales
Joe is smart enough to recognize
Joe needs to tell people about his services or products.
Joe knows about traditional Marketing.
These were limited...
ONE Message
ONE image/video
$$$ High Cost
Joe didn't know...
Who?
What?
When?
Where?
Why?
Joe wished there was a better way.
He wished he could test
9 messages
9 images
9 videos
He then wished he knew...
Who?
What?
When?
Where?
Why?
He wishes he could spend $, find the right message, and invest in that message $.
This is Digital Advertising 😉
TV + Paper
Twiter
Youtube
Radio
Pandora
Spotify
SoundCloud
iHeart Radio
Joe now has awareness
With all this attention he now needs... SALES
No one is going to Joe's business.
Joe has very few people visit his store. Joe pays $7,000 in rent. Joe invests $40,000 in his store. Joe is frustrated.
Meanwhile...
Joe is now getting thousands of eyes on his website.
However Joe only invested a couple $100 for his website. He only pays a couple dollars a month.
Joe is realizing that MONEY FOLLOWS ATTENTION.
Physical Store Front
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100 visits
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invest $40,000
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Pays $7,000 rent
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Labor cost
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Annual Remodels
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Cleans Monthly
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Checks numbers daily
Digital Store Front
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1000s of visits
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Invests $400
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Couple hundred a month
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No management
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Updated 2 years ago
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Hardly any visits on website
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Does not know the numbers
Joe understands SAME RULES. NEW TOOLS.
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Real estate remodels the front
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First impressions are everything
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Location, Location, Location
Joe's business is located on Main St. in your town
Joe is now ready for Sales $
Joe realizes that business is Re-lational ❤
RE
putation
lationship
ferral
connect
target
Reputation
Reviews. Word of mouth (mouse).
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Relationship
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Reconnect
Yelp
Google Review
IG Post
Facebook Post
Twitter Feed
Referral
"Shares" happening in:
Retarget
Using data to do smarter marketing.
Using data to better your marketing.
Joe now knows Marketing is not linear.
It's a cycle
Awareness
Reputation
Relationship
Referral
Reconnect
Retarget
Sales
Joe now knows:
If it's to be, it's up to WE!
Joe realizes he needs a team.
Steve Jobs
“It doesn't make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.”
