the action or business of promoting and selling products or services, including market research and advertising.
Same Rules. New Tools.
Has no sales
Has no marketing
"If I can't do this no one can"
"If you want it done right, you must do it yourself."
"If it's to be, it's up to me."
Joe is smart enough to recognize
Joe needs to tell people about his services or products.
Joe knows about traditional Marketing.
These were limited...
$$$ High Cost
Joe didn't know...
Joe wished there was a better way.
He wished he could test
He then wished he knew...
He wishes he could spend $, find the right message, and invest in that message $.
This is Digital Advertising 😉
TV + Paper
Joe now has awareness
With all this attention he now needs... SALES
No one is going to Joe's business.
Joe has very few people visit his store. Joe pays $7,000 in rent. Joe invests $40,000 in his store. Joe is frustrated.
Joe is now getting thousands of eyes on his website.
However Joe only invested a couple $100 for his website. He only pays a couple dollars a month.
Joe is realizing that MONEY FOLLOWS ATTENTION.
Physical Store Front
Pays $7,000 rent
Checks numbers daily
Digital Store Front
1000s of visits
Couple hundred a month
Updated 2 years ago
Hardly any visits on website
Does not know the numbers
Joe understands SAME RULES. NEW TOOLS.
Real estate remodels the front
First impressions are everything
Location, Location, Location