the action or business of promoting and selling products or services, including market research and advertising.
Same Rules. New Tools.
Has no sales
Has no marketing
"If I can't do this no one can"
"If you want it done right, you must do it yourself."
"If it's to be, it's up to me."
Dan is smart enough to recognize
Dan needs to tell people about his services or products.
Dan knows about traditional Marketing.
These were limited...
$$$ High Cost
Dan didn't know...
Dan wished there was a better way.
He wished he could test
He then wished he knew...
He wishes he could spend $, find the right message, and invest in that message $.
This is Digital Advertising 😉
TV + Paper
Dan now has awareness
With all this attention he now needs... SALES
No one is going to Dan's store.
Dan has very few people visit his store. Dan pays $7,000 in rent. Dan invests $40,000 in his store. Dan is frustrated.
Dan is now getting thousands of eyes on his website.
However Dan only invested a couple $100 for his website. He only pays a couple dollars a month.
Dan is realizing that MONEY FOLLOWS ATTENTION.
Physical Store Front
Pays $7,000 rent
Checks numbers daily
Digital Store Front
1000s of visits
Couple hundred a month
Updated 2 years ago
Hardly any visits on website
Does not know the numbers
Dan understands SAME RULES. NEW TOOLS.
Real estate remodels the front
First impressions are everything
Location, Location, Location